The Silverback’s Guide Series
Arena Three
The Silverback’s Guide to
Selling
The skill that pays for everything.
Arena Three · Book 4 of 8
Arena Three. The Persuasion Arena.
The skill that pays for everything.
If you think you are not in sales, you are wrong. You are just not good at it. Every conversation where another human agrees to do, give or believe something is a sale, whether you sell software, surfboards, subscriptions or yourself in a job interview. The Silverback is good at sales because the Silverback is good at people, and this is the whole toolkit: Cialdini, Carnegie, SPIN, Challenger, the fortune in the fifth call, and the close that is just a confident question.
Ebook · PDF
A$19Instant download · Secure checkout by Stripe · Read on any device
Add The Silverback's Guide (the map to all seven arenas) for A$24.
Or all eight books for A$99.
See the libraryWho it is for
Tradies quoting jobs, founders raising money, reps on a phone, anyone who has to ask for the money.
01
Nobody buys what you are selling: outcome over feature, every time
02
Rapport and listening: two ears, one mouth, used accordingly
03
Cold calling, email and demos that get a second conversation
04
Objections decoded, the close asked, the negotiation held
05
Selling internationally from Australia
The Silverback says
The fortune is in the fifth call. Most blokes give up at two.
The Seven Arenas
01
Being a Man
The internal arena. Who are you when nobody is watching?
The field manual →
02
Money
Runway, super, the ASX, and not lying awake at 3am.
The field manual →
03
Selling
Every conversation where someone agrees to something is a sale.
The field manual →
04
Conflict
Your wife. Your boss. Your kids. The bloke at the registration desk.
The field manual →
05
Bullies
From the sandpit to the nursing home. How to handle them without becoming one.
The field manual →
06
Dating
Get this one wrong and the rest of the wins feel hollow.
The field manual →
07
Divorce
The most expensive event most Australian men will ever experience.
The field manual →
All 7
Plus the Manifesto
The complete library. Eight books for A$99, saving A$58.
Get the library →
The Complete Library
Every volume in the series, delivered together: the Manifesto and all seven field manuals as PDFs, in your inbox within a minute. Lend them to mates. Argue with them. Underline them. Spill beer on them.
Eight books
Save A$58 against buying separately. That is A$12.38 a book.
Instant download · Secure checkout by Stripe
The Books
Read in any order. Come back when the next arena lights up.
Book One · The lead volume
One voice. Seven battles. One way of being a man.
The lead volume. The thesis, the map, and the most important content from all seven field manuals in one book. Most blokes who only read one read this one.
The Silverback’s Guide Series
Arena One
The Silverback’s Guide to
Being a Man
The foundation everything else stands on.
Arena 1
The foundation everything else stands on.
Mental health, suicide prevention, fatherhood, friendship, integrity, purpose, legacy. Fail here and the other six arenas collapse like a deck of cards in a strong wind.
The Silverback’s Guide Series
Arena Two
The Silverback’s Guide to
Money
Building the empire from the bottom of the world.
The Silverback’s Guide Series
Arena Four
The Silverback’s Guide to
Conflict
Winning without burning the house down.
The Silverback’s Guide Series
Arena Five
The Silverback’s Guide to
Bullies
Standing up without becoming one.
The Silverback’s Guide Series
Arena Six
The Silverback’s Guide to
Dating
Connection in the age of the algorithm.
The Silverback’s Guide Series
Arena Seven
The Silverback’s Guide to
Divorce
The arena nobody briefed you on.
01
Pick the arena
One book, or all eight. If none is on fire, start with the Manifesto.
02
Pay by card
Secure checkout by Stripe. No account, no subscription, no next level.
03
Read tonight
Download the PDFs straight away. The links are emailed to you too.
A PDF of each book, delivered instantly. After payment you land on a download page and the same links are emailed to you. Read on a phone, tablet, laptop or e-reader, and print whatever you want to spill beer on.
If more than four arenas apply to you, yes: the library costs less than buying five books separately and you get all eight. If only one arena is on fire, buy that book. Come back for the next one when it lights up.
Yes. Use his email address at checkout and the download links go straight to him. Or buy it to your own address and forward the link.
Open the receipt email and use the "Your downloads" link; it re-checks your order and issues fresh links. Or contact us with the email you paid with and we will sort it.
No. It is a conversation between two blokes about the things that actually matter, with the research cited. It tells you plainly when to see a GP, a lawyer, a mediator or a licensed adviser. If you are in crisis right now, put the site down and call Lifeline on 13 11 14.
Digital books cannot be returned once downloaded, but if the file is broken, you bought the wrong book by mistake, or the book is not what the page said it was, email us within 14 days and we will make it right.