The Silverback's Guide
Sales Books Australia
What is the best sales book for someone who is not a salesperson?
The Silverback's Guide to Selling. If you think you are not in sales you are wrong; you are just not good at it yet. Thirty-five chapters and fifty rules on rapport, listening, cold calling, email, demos, closing and negotiation.
Every conversation in which you want another human to do something, agree with you, hire you, marry you, buy from you, pass you the salt, is a sale. The tradie quoting a job, the founder pitching an investor, the bloke in a job interview and the rep on the phone are all in the same arena. The Silverback's Guide to Selling is the whole toolkit in one place: Cialdini's principles, Carnegie, SPIN, Challenger, the fortune in the fifth call, the objection that is a question in disguise, and the close that is just a confident question.
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What this covers
01
Nobody buys what you are selling: sell the hole, not the drill
02
Rapport, listening and the two-ears-one-mouth rule
03
Cold calling, email and demos that earn the next conversation
04
Closing, negotiation and selling internationally from Australia
The Silverback says
The fortune is in the fifth call. Most blokes give up at two.
Arena 3 · The field manual
The Silverback's Guide to Selling
The skill that pays for everything.
Rapport. Listening. SPIN. Challenger. Cold calling. Email. Demos. Closing. Negotiation. Selling internationally. Thirty-five chapters, fifty rules.
Instant PDF · Stripe checkout · Australia-made
Questions about sales books australia
Is it for B2B or B2C?+
Both, and for the job interview and the dinner-table negotiation. The principles are about people, and people are the same across the table wherever the table is.
I hate selling. Will this help?+
Most blokes who hate selling hate the version of it they have seen. The book's rule is never sell anyone anything you wouldn't sell your mother, and sell like you don't need the money. That version is easier to love.
How is it different from a US sales book?+
The frameworks are international; the examples, the accent and the chapter on selling internationally from Australia are not.
The Seven Arenas
Which arena is on fire?
01
Being a Man
The internal arena. Who are you when nobody is watching?
The field manual →
02
Money
Runway, super, the ASX, and not lying awake at 3am.
The field manual →
03
Selling
Every conversation where someone agrees to something is a sale.
The field manual →
04
Conflict
Your wife. Your boss. Your kids. The bloke at the registration desk.
The field manual →
05
Bullies
From the sandpit to the nursing home. How to handle them without becoming one.
The field manual →
06
Dating
Get this one wrong and the rest of the wins feel hollow.
The field manual →
07
Divorce
The most expensive event most Australian men will ever experience.
The field manual →
All 7
Plus the Manifesto
The complete library. Eight books for A$99, saving A$58.
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The Complete Library
Read in any order. Skip what is not relevant. Come back when the next arena lights up.
Every volume in the series, delivered together: the Manifesto and all seven field manuals as PDFs, in your inbox within a minute. Lend them to mates. Argue with them. Underline them. Spill beer on them.
- ✓ The Silverback's Guide
- ✓ The Silverback's Guide to Being a Man
- ✓ The Silverback's Guide to Money
- ✓ The Silverback's Guide to Selling
- ✓ The Silverback's Guide to Conflict
- ✓ The Silverback's Guide to Bullies
- ✓ The Silverback's Guide to Dating
- ✓ The Silverback's Guide to Divorce
Eight books
Save A$58 against buying separately. That is A$12.38 a book.
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