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The Silverback's Guide

The Seventy Principles

What are the seventy principles of the Silverback?

Ten principles per arena, seventy in total: the distilled operating code of the Silverback. One per week is a sixteen-month practice. One per day is two and a half months to a transformed posture.

If you read nothing else in the manifesto, read chapter sixteen. Your word is your bond. Spend less than you earn, forever. Nobody buys what you're selling; they buy what they think it will do for them. The amygdala lies, take the breath. Bullies need an audience and a victim; refuse to be either. Be a man worth meeting before you go meeting. Get the best lawyer you can afford, early. Stick the list on the back of the toilet door, photograph it, send it to your son, argue with the ones you disagree with and use the ones that land.

About the book

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The Silverback's Guide: The Expanded Manifesto

What this covers

  1. 01

    Being a Man: 1 to 10. Your word, showing up, the bloke you are alone

  2. 02

    Money: 11 to 20. Pay yourself first, buy the haystack, time in the market

  3. 03

    Selling: 21 to 30. Two ears one mouth, the fifth call, ask for the money

  4. 04

    Conflict: 31 to 40. The 18-minute rule, never send the email at 2am

  5. 05

    Bullies: 41 to 50. Document everything, calm is more lethal than rage

  6. 06

    Dating: 51 to 60. The Four Horsemen, the 5:1 ratio, the six-month rule

  7. 07

    Divorce: 61 to 70. Be civil in writing, never weaponise the kids, rebuild stronger

The Silverback says

A Silverback is not made by his triumphs. He is made by his collapses, and by the fact that he got back up afterwards without becoming a complete prick about it.

The Silverback's Guide: The Expanded Manifesto

Book One · The lead volume

The Silverback's Guide

One voice. Seven battles. One way of being a man.

The lead volume. The thesis, the map, and the most important content from all seven field manuals in one book. Most blokes who only read one read this one.

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Questions about the seventy principles

Are the seventy principles in every book?+

The full list of seventy is in the Expanded Manifesto. Each arena volume carries its own longer set: fifty principles for Being a Man, forty rules for Money, fifty rules for Selling, thirty laws for Conflict, fifty responses for Bullies, forty principles for Dating and forty laws for Divorce.

How should I use them?+

The book's own suggestion: pick five this week and apply them. Come back next week and pick five more. Mastery is built in increments, not revolutions.

Can I get the list on its own?+

It is chapter sixteen of the manifesto and the manifesto is the cheapest way to get it, with the seven arenas around it so the principles make sense.

The Complete Library

Read in any order. Skip what is not relevant. Come back when the next arena lights up.

Every volume in the series, delivered together: the Manifesto and all seven field manuals as PDFs, in your inbox within a minute. Lend them to mates. Argue with them. Underline them. Spill beer on them.

  • The Silverback's Guide
  • The Silverback's Guide to Being a Man
  • The Silverback's Guide to Money
  • The Silverback's Guide to Selling
  • The Silverback's Guide to Conflict
  • The Silverback's Guide to Bullies
  • The Silverback's Guide to Dating
  • The Silverback's Guide to Divorce

Eight books

A$99A$157

Save A$58 against buying separately. That is A$12.38 a book.

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Find the book for your arena, wherever you are

The Seventy Principles of the Silverback | Ten Per Arena